Hi, I'm Leslie.
I've always been a visual person. It started with staging photo shoots of my Cabbage Patch Kids with a Polaroid camera and led to studying studio art and art history at Oberlin College. After college I moved to New York, where I fell in love with the city and with fonts, and I've been bringing art and design together ever since.
Today I'm a brand designer and creative director with 15+ years of experience building visual identities and the systems that carry them across print, digital, social, and environmental design. As Creative Director at New York Sports Club, I led a rebrand across 80+ locations and art directed campaigns including a Penn Station takeover seen by 500,000+ commuters a day. I've also built a brand from the ground up as Head of Branding & Creative for The Charmery, and designed for CityMD and Town Sports International.
I'm as happy kerning a logotype as I am running a photo shoot or presenting to senior stakeholders. I've mentored designers and worked hand in hand with marketing teams, agencies, production houses, and developers, and I do my best work on teams that care about getting the details right.
Outside of work, I'm a Pisces who lives for Halloween, reads whatever my friends recommend, and is a mom of twins. I really love working with fun, creative people.