8Art Direction: Video

Art directed video campaigns from concept through final cut. Shaped the look and story of each spot through casting, storyboarding, and art direction, then guided the edit with feedback to keep every frame on brand and on message.

My role

Art director for Town Sports International (New York Sports Club), Lucille Roberts, and Christi's Gymnastics. Helped find and hire the production team, cast talent, developed storyboards, art directed production, and gave feedback on final edits.


New York Sports Club: Make Today Matter
New York Sports Club: Hell's Kitchen
Town Sports International: Meet the trainers
Lucille Roberts
Christi's Gymnastics
Trainer profile: Carlise Bonds