1Branding: NYSC

Art directed the comprehensive rebrand for NYSC, which not only revitalized the brand but also enhanced its visibility and appeal in a competitive market. This included the development of a new logo, color palette, typography and custom mural. My vision extended to internal branding for clubs, ensuring a cohesive look and feel across all touchpoints. The rebranding was integrated into every aspect of NYSC’s marketing and social media campaigns, creating a unified brand identity that resonated with members and strengthened community engagement.