2Branding: The Charmery

Developed the full brand identity for The Charmery, a charm bar and local retail space in South Orange, NJ, helping drive foot traffic and establish the brand as a fixture within The Co-Lab creative community. Designed all visual elements including the logo, packaging, signage, and a cohesive visual language that captured the brand’s playful and inviting personality. Led social media content and strategy across Instagram and Facebook to promote new products, seasonal offerings, in-store events, and community charm-making workshops.