3Branding: CuraVistas

Developed a comprehensive branding package that reflects the serene landscape of Colorado, ensuring a cohesive visual identity that enhances the brand’s presence and connects with its audience. The brand colors were carefully chosen to harmonize with the natural environment, while the typography was selected for clarity and accessibility. The logo features an abstract eye, creatively aligning with the company’s name. Designed all printed materials, including business cards, inserts, flyers, and in-residence signage.

My role

Brand designer. Created the logo, color palette, and type system, and designed all printed materials, from business cards and inserts to flyers and in-residence signage.


Logo

Colors

  • #D5CCC1
  • #97826D
  • #C45B30
  • #3C5F60
  • #342F29

Fonts

Headers
Gotham Bold
Subheads
Gotham Light
Body copy
Gotham Book and Medium

Printed materials