4Website
Art directed the new NYSC website with a focus on seamless implementation of both design and functionality, ensuring a cohesive visual identity and user-friendly experience. Collaborated closely with stakeholders to define design objectives and developed wireframes and mockups to guide the design process. Led a multi-day video and photo shoot, hiring vendors and selecting talent from member submissions to ensure authentic representation, and provided detailed specifications and guidance to the development team for successful handoff and execution.
My role
Art director for New York Sports Club. Defined design objectives with stakeholders, created wireframes and mockups, ran a multi-day photo and video shoot, and handed off specifications to the development team.
